Lesbian film critic Sofia De Vera merges academic expertise with a heartfelt focus on queer cinema, advocating for meaningful LGBTQIA+ narratives through 15 years of reflective and celebratory film criticism.
Do you have a queer brand that you’re hoping to market to its fullest potential? Maybe you have an online presence and are hoping to monetize your content and establish yourself as a queer industry disruptor?
Whatever your niche and the products or services you hope to provide to not only the LGBTQ+ community but also to audiences around the world, the top tools in your arsenal will be photo and video editing software.
Why showcase your queer business with editing software?
General online sentiment dictates that using filters and overlay on content is frowned upon – and as a queer business or influencer, you’ll want to ensure that you portray a strong brand that is trustworthy and offers value to your viewerships. The good news is that photo and video editing software doesn’t have to mean that you are being disingenuous, but can take your content from drab to fab and help you set yourself apart from the competition. As your content is likely to be specifically tailored and modern audiences are more discerning than ever before, stunning visuals will be key to seeing success in online portals.
The top tools on the right platforms
While video editing tools are the best way to curate content, if you share them on the wrong platforms, you’ll find that they won’t convert as well as they could. With this in mind, let’s take a look at the top tools and the right platforms to share your content on to maximize your potential in terms of engagement, shareability, and more:
Video editing software: YouTube and TikTok
If you are hoping to create highly impactful content that converts, the top-trending medium right now is videos. YouTube is the number one social media platform for engagement and TikTok is fast becoming the portal of choice for younger generations – and the businesses that are hoping to target them. If you want to stay on top of the latest social media trends and strike while the iron’s hot, video content and these platforms are where you should start.
You’ll want to select the best video editing software on the market and CapCut is not only free to use, but it has AI-driven protocols that feature nothing short of the latest technology. You can make use of all of the traditional editing tools like cutting and splicing, to adding subtitles with one click using the speech to text converter – and everything is highly editable to ensure that you portray a strong brand message every time you upload.
Photo editing tools: Instagram and blogs
While videos can be useful for both Instagram and blog pages, imagery will be far more impactful on these platforms than anything else. Not only will gorgeous photos have the ability to succinctly portray the right messages – whether you use editable image templates to promote products, the AI portrait generator for a one of a kind profile picture, or any other online photo editor tool that CapCut offers – but they will also tell a story that pieces together your brand and cements your place as a significant content creator in the queer community.
Why use photo and video editing software right now?
Your content will be the face of your brand and while you’ll want to be loud and proud, you want fresh, engaging imagery that supports your voice and speaks volumes. In 2023, it’s no secret that consumers are looking for uniqueness and have a passion for sharing the posts, products, and services that impact them the most, and content creators can establish themselves with little time, effort, and even outlay with beautifully-curated, branded social media feeds and blogs.
